Global Retail
Unified Digital Brand
Created a comprehensive design system and component library used across 12 distinct product lines, unifying the digital experience for millions of customers.
Year
2023
Duration
4 months
Team
6 designers, 4 engineers
Global Retail had grown through acquisitions, resulting in 12 different digital products with inconsistent design, poor brand recognition, and duplicated engineering effort. Design teams were frustrated, and customers were confused.
We created a unified design system from the ground up, working closely with stakeholders from each product team. The system included design tokens, component library, documentation, and governance processes.
Audited all existing products and catalogued UI patterns
Defined design principles and visual language
Built component library in Figma with full documentation
Developed React component library with Storybook
Created governance model and contribution guidelines
Tech Stack
The Impact
60% faster design
Teams ship designs 60% faster with pre-built components
12 products unified
Consistent experience across all digital touchpoints
Brand consistency
Customer recognition improved significantly
50% code reuse
Reduced duplicate component development
The design system transformed how our teams work. It's become the foundation of everything we build, and our customers finally have a consistent experience.
Emily Park
VP Design, Global Retail